Artist:Technotronic
Song:Pump Up the Jam
Album:This Beat Is Technotronic
The 1989 single Pump Up the Jam was the biggest hit for Technotronic. This was a product of a Belgian recording studio and used deceptive marketing tactics similar to Black Box. The guy behind Technotronic was Belgian producer Jo Bogaert. He released a couple of albums and produced acts for the Belgian label Clip Records. After producing the single Spin That Wheel for the rap group Hi Tek 3, He decided to start Technotronic with the featured rapper on that single Manuela "Ya Kid K" Kamosi. Bogaert called himself Thomas De Quincey so no one would know he was European. Manuela was born in Zaire but grew up in Belgium. She lived in the US for a while before returning to Belgium. Pump Up the Jam was Technotronic's first single. After success in Europe, it was picked up by Capitol's SBK label in the US. It reached #2 on the Billboard Hot 100. Though Manuela was the rapper on the record, she wasn't on the album cover or the video. It was Congolese model Felly Kilingi who couldn't speak English. It was similar to the Black Box song Everybody Everybody which was sung by Martha Wash but a model was used in the video. After Bogaert admitted he did this as a marketing gimmick, Capitol pulled the album and released it with Manuela on the cover. The second Technotronic single Get Up! reached #7 on the Billboard Hot 100. The album was certified Platinum. Bogaert released three Technotronic albums. This budget comp has all their hits. Bogaert returned to producing local acts. Manuela went solo and released a 1992 album on SBK. It went nowhere and she is still best known for Technotronic. Here's the video for Pump Up the Jam by Technotronic.
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