Tuesday, May 30, 2023

AccuRadio Song Of The Day-NEEDTOBREATHE


Artist:NEEDTOBREATHE

Song:Lay "Em Down

Album:The Outsiders


NEEDTOBREATHE are a very successful CCM band. They have had a lot of success on the Christian charts but not much crossover to pop despite being on a major label. NEEDTOBREATHE is from Seneca, SC led by lead singer Bear Rhinehart and brother and lead guitarist Bo Rhinehart. They are PKs meaning their father is a pastor. They started performing in coffeehouses in Greenville, SC where Bear was attending Furman University. Bear was a wide receiver on the football team and won the 2002 Banks McFadden trophy as South Carolina player of the year. After graduating, they formed NEEDTOBREATHE with Seth Bolt on bass and Joe Stillwell on drums. The band name was based on a Socrates parable seeking God. They recorded at Bolt's recording studio. And after self releasing an album and several EPs, they signed with Atlantic's Lava label and the CCM label Sparrow. When Lava switched distributors to Universal, NEEDTOBREATHE remained with Atlantic and CCM distribution switched to Word. So obviously Atlantic saw mainstream potential in NEEDTOBREATHE. They have done very well on the Christian charts. But they haven't crossed over to pop the way Atlantic had hoped. They recorded six albums for Atlantic. Lay "Em Down is from the 2009 album The Outsiders. It's their best selling album to date as it was certified Gold. Lay 'Em Down reached #8 on the Christian Singles chart. The Rhinehart brothers write and produce all the songs. Stillwell left in 2012 and was replaced by Randall Harris. The Rhinehart brothers weren't getting along. They got into a fight in 2014 that sent one of them to the hospital. They did make up though Bo left the band in 2020. Meanwhile for the 2020 album Out of Body, NEEDTOBREATHE was moved to Elektra and Centricity. This was Bo Rhinehart's final album for NEEDTOBREATHE. He was replaced by Tyler Burkum. They have a new album called Caves coming this fall. Here's the video for Lay 'Em Down by NEEDTOBREATHE. 


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