Artist:OK Go
Song:Here It Goes Again
Album:Oh No
OK Go is an indie band that have had success as an album and touring band. The 2006 single Here It Goes Again was a top 40 hit so it's probably their best known song. OK Go leader Damian Kulash met bassist Tim Nordwind at summer camp in Michigan when they were 11 years old. The band name came from something their art teacher would say while they were drawing. They kept in touch afterwards. Nordwind met keyboardist Andy Duncan in high school. After they moved to Chicago to attend school, they formed the band Stanley's Joyful Noise with drummer Dan Konopka. Meanwhile, Kulash studied music at Brown University in Providence, RI. After graduating, he moved to Chicago and formed OK Go in 1998. Kulash is lead singer, guitarist and he writes all the songs. They started playing local clubs and opened for Elliott Smith, The Promise Ring and The Olivia Tremor Control. They were the house band for the Chicago Public Media radio show This American Life. After self releasing a couple of EPs and opening for They Might Be Giants, OK Go moved to Los Angeles in 2001 and sent out demos to record companies. They signed with Capitol because Andy Slater was Capitol's new president and they thought he would give them more attention. Their debut album OK Go was released in 2002. The single Get Over It charted in England and OK Go performed on Top Of The Pops. But the album didn't sell in the US. For the 2005 album Oh, No, OK Go went to Malmo, Sweden to work with producer Tore Johansson who had worked with The Cardigans and Franz Ferdinand. After they finished recording, Duncan left due to creative differences and the tour schedule. Andy Ross replaced him. This album did better than the first one and the single Here It Goes Again reached #38 on the Billboard Hot 100. The video for Here It Goes Again was the band dancing on treadmills. So MTV played it to death and OK Go performed it live on the 2006 MTV Video Music Awards. In those days, it was a double edged sword. The video helped record sales. But many radio stations were still resentful of MTV and might have refused to play the record anyway. Also, Kulash was concerned about being typecast as "that goofy band". Oh, No is available as a budget CD. OK Go ran into problems with their 2010 album On the Blue Colour of the Sky when Capitol posted videos on YouTube and would not allow embedding. In response to complaints, Kulash posted an open letter on the band website which included embed codes. He thought it was stupid too. Soon after OK Go left Capitol and started their own label Paracadute. OK Go is still around. They released an album last year and will tour in the fall. Here's the video for Here It Goes Again by OK Go.






