Artist:Billie Eilish
Song:Bad Guy
Album:When We All Fall Asleep, Where Do We Go?: Deluxe Edition
Singer songwriter Billie Eilish broke through in a big way with the 2019 album When We All Fall Asleep, Where Do We Go? and the single Bad Guy. She had success on Spotify before she signed with Interscope. Her music is popular because she was 18 years old in 2019 and teenage girls are her audience. When they get tired of her, someone else will take her place. That's how the music business works these days. She was born Billie Eilish Pirate Baird O'Connell Dec. 18, 2001 in Los Angeles. Her older brother Finneas O'Connell produces and co-writes her music. Their parents are actors but not famous. They encouraged both kids to get into music. Billie started writing songs as a preteen. She was interested in acting but she didn't like auditioning. Then Billie started working on songs with Finneas. He already had a band. They posted the songs on SoundCloud. The recording of the song Ocean Eyes was for her dance class. Finneas' manager Danny Rukasin liked the song and thought she could have success with Finneas' help. Rukasin got Billie a deal with Apple who hired Platoon who specialized in packaging singers before they sign with a major label. The video for Ocean Eyes was posted on YouTube. Darkroom owner Justin Lubliner got Billie a record deal with Interscope. They re-released the singles followed by an EP of remixes. This was followed by several singles. What, no album? Well, Interscope is known to be reluctant to release an album by a young female artist until they are sure it will be a smash hit. So they set things up with Spotify to make Billie a sure thing. There were a total of eleven singles. Some were released on the 2017 EP Don't Smile at. Me. These songs didn't chart but they did great on Spotify. At the time, streaming services were not part of Billboard's metrics. That has since changed. Billie went on tour and Interscope released more singles. By the time the album When We All Fall Asleep, Where Do We Go? was released in 2019, it was a big Spotify powered feeding frenzy. Bad Guy was Billie's first #1 hit and the album was certified 4XPlatinum. The whole thing is too contrived for me but I'm sure Interscope was very happy. The album is available on CD in a Deluxe Edition with two bonus tracks. Billie has since released two albums and the 2024 album Hit Me Hard and Soft was certified 2XPlatinum. Look, Interscope doesn't care about Billie's long term success. They want it now. I'm sure Billie and her brother are very happy now. But what happens when sales inevitably decrease? Remember Lana Del Rey and her rise and fall? The same thing will probably happen to Billie Eilish. It's disposable music that ultimately feeds corporate beasts like Interscope. Here's the video for Bad Guy by Billie Eilish.






