Tuesday, November 26, 2019

AccuRadio Song Of The Day-FRENSHIP

Artist:FRENSHIP f/Emily Warren
Song:Capsize
Album:NRJ Winter Hits 2017





It's impossible to use charts to measure the success of the 2016 single Capsize because the success was viral due to Spotify. This is something Billboard struggles with. But make no mistake. Capsize was a global smash. But the chart placement doesn't reflect that. James Sunderland and Brett Hite met while working at a Lululemon store in Los Angeles. They started creating music and as FRENSHIP, they released the 2015 song Knives to Soundcloud. This was produced with Norwegian producer Matoma. After releasing a couple more songs online, they signed with Columbia Records. Since FRENSHIP's success had been online, Columbia decided to release Capsize to Spotify instead of the traditional route. The song has done over 500M stream on Spotify and charted worldwide. The featured singer is Emily Warren. Though she released a 2017 album, Emily is mainly known as a songwriter. She has co-written hits for The Chainsmokers and Dua Lipa among others. She wrote Capsize with Sunderland, Hite and Scott Hoffman formerly of Scissor Sisters. Capsize was released only as a digital single. But you can get it on some various artists comp CDs like this Sony 3CD budget comp. Since then FRENSHIP released the album Vacation in 2019. But there hasn't been a hit single from that album. So it doesn't look like FRENSHIP will be able to catch lightning in a bottle twice. Their future is likely in producing other artists. Here's the video for Capsize by FRENSHIP featuring Emily Warren. The dancers are Matthew Peacock and Kayla Kalbfleisch.

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