Song:Do It Again
Album:There Is A Cloud
For many years the Praise & Worship (P&W) market in Christian music was dominated by Hillsong and their various spinoffs. Groups like Elevation Worship have emerged in recent years to maybe grab a piece of that pie. I guess the faithful eagerly lap everything up. They don't seem to be a discriminating audience. Elevation Worship was formed in 2006 by Pastor Steven Furtick at Elevation Church in Charlotte, NC. For most of their history, Furtick has written most of the songs with Chris Brown and Mack Brock. Furtick isn't in the group so it makes me wonder if he's just taking a songwriting credit for being the boss. That's what record company owners did in the old days. Brown and Brock have been the main musical directors. The membership of these kind of groups is fluid. They are constantly coming and going. After a few independent releases, Elevation Worship signed a distribution deal with Sony for the secular market and Provident for Christian bookstores. Since then their albums have sold well because of wider distribution. Do It Again is from the 2017 album There Is A Cloud. It looks like Brock was the main songwriter. The single reached #5 in the Christian Singles chart and was certified Gold. The album reached #11 on the Billboard Hot 200. And they usually record live. There Was A Cloud was recorded at Elevation's church in Ballantyne, NC. And as you can tell by the video, they aren't messing around. This is a professionally produced product, maybe too professional. I know they are passionate about their music but it's too bland for me. The ten minute video will seem much longer. Mack Brock left Elevation Worship after this album and he released a solo album Sept. 2018. Elevation Worship released a new album in April so I think they will be OK. Here's the video for Do It Again by Elevation Worship.
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