Artist:Christian French
Song:Head First
EP:Bright Side of the Moon
Singer songwriter Christian French has mostly had viral success. He has never placed on the Billboard chart. If you want to see how he is doing, you have to check out the site Chartmetric which compiles digital download statistics. According to them, the 2019 single Head First is his most popular song. He doesn't release albums, just EPs and singles. Why is he doing this? Originally, I think French was trying to save money. But then his record label bought into it. French was born Mar. 17, 1997 in Fishers, IN. He learned to play piano through You Tube tutorials and in high school he posted covers on SoundCloud. He started writing songs while he was a pre-med student at Indiana University. But he got the music bug, quit school and moved to Los Angeles. I'm sure his parents were thrilled. Excuse my sarcasm. He released a few singles and a couple made Spotify's Viral 50. In 2018, he worked with producer Dru DeCaro and he produced the EP Natural Colors and the single Sweet Home. He toured with Chelsea Cutler and appeared on rapper Hoodie Allen's single Come Around. Then he signed with Disruptor Records with Sony distribution. And that's when the EP Bright Side of the Moon was released. Disruptor is owned by Adam Alpert. He's the manager of the popular EDM duo The Chainsmokers. Though French originally decided to release music digitally because he didn't have the money to do it traditionally, Disruptor and Sony could have insisted it be changed to the traditional way, Alpert decided to go along with French and see how things go. The thinking is that streaming reaches a younger demographic. So the 2019 EP Bright Side of the Moon and the single Head First were very successful. To date, Head First is French's most downloaded song on Spotify. It's been streamed on Spotify over 32 million times. This EP is available as a digital download. French continues to release EPs and singles, most recently in 2023. According to his Facebook, he may have new music coming soon. Would French be more successful if he used traditional release strategy. I dunno. I think he should use both strategies. But I also think using streaming only makes him seem special to his fans. In reality, I don't think French's music is anything special. There are plenty of guys who sound similar. So maybe the exclusivity of streaming only is part of the attraction. Here's the video for Head First by Christian French.
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