Artist:Jung Joc f/Nitti
Song:It's Goin' Down
Album:Norbit: Original Motion Picture Soundtrack
Jasiel "Yung Joc" Robinson scored a top five hit with the 2006 single It's Goin' Down. Some of his other songs charted so he is not a one hit wonder. I don't think the song is particularly memorable but I'm not a rap fan. He was born Sept. 20, 1980 in Atlanta. His father owned a hair care products company and got his teenage son to write and produce a jingle for Revlon. That's when Robinson decided to be a rapper. Atlanta is a rap hotbed. And OutKast was an influence. But when T.I. came on the scene, Robinson decided to pattern himself after him. He started his own company and recorded It's Goin' Down with producer Nitti Beatz. Block Entertainment owner Russell Spencer got Robinson a record deal with Bad Boy South and Warner Bros. It's Goin' Down reached #3 on the Billboard Hot 100. Why was it a hit? My guess is listeners thought it was T.I. Soundalike hits are very common. But the problem with soundalike hits is it doesn't lead to long term success. The follow up single I Know You See It reached #17 on the Billboard Hot 100 and the album was certified Gold. You can get It's Goin' Down on this soundtrack for the 2007 Eddie Murphy film Norbit which is available as a budget CD. The other place you might have heard Robinson was on T-Pain's 2007 single Buy U a Drink. His 2007 album Hustlenomics didn't do nearly as well. Robinson started his own label Swagg Team and signed with J Records. He recorded an album. But then J Records was closed and Robinson was moved to RCA. The album was never released. After that he did reality shows like Love & Hip Hop Atlanta. In 2020, he was filmed driving for a rideshare company which made folks think he had fallen on hard times. Robinson claimed he was volunteering for Big Brothers Big Sisters. But Jasiel "Yung Joc" Robinson simply wasn't distinctive enough to have long term success. Sounding like other guys leads to being a one hit wonder. Here's the video for It's Goin' Down by Yung Joc featuring Nitti.