Artist:Russ
Song:What They Want
Album:There's Really a Wolf
Rapper Russell Vitale scored a big hit with the 2017 single What They Want. He calls himself Russ. He releases a lot of music. But this is one of two hits to date. Vitale is a member of the Atlanta based rap collective Diemon. He was born Sept. 26, 1992 in Seacaucus, NJ. His family moved a lot because of his father's work. But they settled in Atlanta when Vitale was a teen. His dad taught him to play guitar. He started rapping and recording as a teen usually with his friend Bugus. After they appeared together on MTV in 2011, Vitale started his own label Diemon. When I first looked at Vitale, the first thing I noticed is he releases a lot of music. From Dec. 2011 to Aug. 2014, Vitale released 11 albums and 87 singles for free on SoundCloud. So for three years, he released a song a week. I've seen this kind of thing before. Believe it or not, selectivity is a talent. Not everything Vitale records should be released publicly. I'm sure most of it is crap. Out of all those songs, What They Want was one of two songs that went viral. That's a lot for listeners to slog through to get to anything good. The viral success led to a record deal with Columbia. What They Want reached #83 on the Billboard Hot 100 and was certified 5XPlatinum and Losin' Control reached #62 and was certified 8XPlatinum. This was before Billboard changed their metric to include viral hits. So both should have charted higher. There's Really a Wolf was certified 2XPlatinuum. Vitale wrote and produced the album. It is available as a digital download. Things didn't go well after that. After three albums on Columbia, Vitale returned to his own label. He released his latest album in June 2025. He continues to release too much music. He could get lucky again but I doubt it. Here's the video for What They Want by Russ.
























